Do you create the content yourselves?

We lead strategy, calendars and creator relationships directly. Production — filming, editing, design — is delivered through trusted videographers and photographers that we brief and direct, so the quality bar stays high without you needing an in-house content team. We want to ensure every client has a premium look and feel.

How much should a business our size be posting?

Less than most people assume, and more consistently than most people manage. Frequency matters far less than whether each post has a reason to exist — that's the first thing we fix.

Is LinkedIn really worth it for a non-B2B business?

Often yes, and it's usually the most under-used channel in the room. It's where credibility gets built even for consumer brands, especially with partners, suppliers and future hires watching.

Social and Content Strategy

Show up where it matters. Say something worth hearing.

Social & content strategy is the plan behind what you post, where, and why — built specifically around LinkedIn and Instagram, the two channels that actually move the needle for most businesses our clients' size. It's the difference between posting because you feel like you should, and showing up with a reason.

What's included

• Social strategy & content calendars

• LinkedIn & Instagram management

• Creator & influencer partnerships

• Community management

• Content direction

Who this is for

Businesses posting inconsistently with no real strategy behind it, or missing LinkedIn entirely as a credibility channel while competitors quietly build an audience there.

Why Bond & Barrel

Built on social-first, creator-led campaign work that grew organic and paid engagement 17% over two years for one of Ireland's best-known consumer brands, working directly with influencers across music, art, lifestyle and sport — not theory, a track record and that’s just one example.

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FAQ’s

We lead strategy, calendars and creator relationships directly.
Production — filming, editing, design — is delivered through trusted videographers and photographers that we brief and direct, so the quality bar stays high without you needing an in-house content team. We want to ensure every client has a premium look and feel.
Less than most people assume, and more consistently than most people manage. Frequency matters far less than whether each post has a reason to exist — that's the first thing we fix.
Often yes, and it's usually the most under-used channel in the room. It's where credibility gets built even for consumer brands, especially with partners, suppliers and future hires watching.