What budget do we need to get started?

It depends on your objectives and the channel.

Do you run the ad accounts yourselves?

We run campaigns directly ourselves — we have an experienced team who specialise in media buying. We also have experience in buying larger media campaigns such as OOH, radio and TV and can work with you on this if your budget allows.

What's the difference between this and boosting a post?

Boosting a post targets whoever Meta feels like showing it to, with no strategy behind who, why, or what happens next. Paid social starts with an objective and a target audience, and gets measured against both.

Paid Social and Digital Media

Spend that earns its keep.

Paid social is money spent to guarantee your message reaches a specific audience, on a specific platform, right now — different from organic content, which earns reach over time. Done properly, it's a budget with a target attached, not a boosted post and a hope.

What's included?

• Paid social strategy & management (Meta, Instagram, TikTok)

• Google & YouTube media planning

• Budget allocation & targeting

• Campaign optimisation & reporting

• Platform and agency partner direction

Who this is for?

Businesses currently boosting posts with no real strategy behind it, or with a media budget that technically has an owner but nobody actually interrogating whether it's working.

Why Bond & Barrel?

This is media buying from both ends of the career, not just the boardroom: hands-on media planning and buying for national campaigns for McDonald's, Disney, Pandora and the National Lottery early on, then directing multi-million-euro Meta, Google and YouTube budgets at brand level, reporting sales and media performance monthly and optimising against it. Our team knows this discipline from the spreadsheet up, not just the strategy deck down.

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FAQ’s

Q: What budget do we need to get started?
It depends on your objectives and the channel.
We run campaigns directly ourselves — we have an experienced team who specialise in media buying. We also have experience in buying larger media campaigns such as OOH, radio and TV and can work with you on this if you budget allows.
Boosting a post targets whoever Meta feels like showing it to, with no strategy behind who, why, or what happens next. Paid social starts with an objective and a target audience, and gets measured against both.