How long does a brand strategy project take?

It depends on the brand and the objectives, but commonly 4-8 weeks for positioning and messaging work.

Do you design the visual identity (logo, colours) as well?

We lead the strategy and messaging. Visual identity is delivered through our design team, so the thinking and the look stay aligned.

We already have a logo and brand guidelines — do we still need this?

It depends. A lot of businesses have a visual identity but no actual positioning behind it — which is why the marketing built on top of it feels inconsistent from one channel to the next.

Brand Strategy and Positioning

Brand strategy is the work that decides what your business stands for, who it's for, and why anyone should care — before you spend a cent on saying it out loud. We build that thinking first, so everything else (social, PR, sponsorship, paid media) has something worth saying.

What's included

• Brand positioning & messaging

• Tone of voice

• Brand platform & narrative

• Naming & brand architecture

• Go-to-market strategy for new products or launches

Who this is for

Businesses that have grown past their founding story, are launching something new, or whose marketing feels busy but directionless — lots of activity, no clear line running through it.

Why Bond & Barrel

Led by someone who's developed brand strategy for some of Ireland’s biggest brands — real brand plans that moved real growth numbers. We handle the strategy and messaging; visual identity execution is delivered through a trusted design partner we brief and manage, so you get senior thinking without paying for an in-house design department you don't need.

Get Started

FAQ’s

It depends on the brand and the objectives, but commonly 4-8 weeks for positioning and messaging work.
We lead the strategy and messaging. Visual identity is delivered through a our design team, so the thinking and the look stay aligned.
It depends. A lot of businesses have a visual identity but no actual positioning behind it — which is why the marketing built on top of it feels inconsistent from one channel to the next.